Mr.Thanks
購買行動とは、どのようにして商品情報を入手し、選択し、そして購入を決定し、その後の商品の使用や評価に至る一連のプロセスを言います。 アパレル業界を取り巻く外部環境の中で、最も重要なことは、顧客の購買行動の変化です。まず、顧客の購買行動の変化をしっかり掴んで欲しい。商品の品質やデザインだけではないです。
投稿者プロフィール
- I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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