Recently, Japanese anime, games, and food culture have gained strong global presence. These trends are often discussed only in terms of rising sales, but what business leaders should truly focus on is how operating profit is generated.
The fashion industry is prone to structural issues such as discounting, excess inventory, and rising advertising costs. Against this backdrop, the Japan-born street brand HUMAN MADE has achieved both sales growth and a high operating profit margin. Why is this possible? The answer lies not merely in design, but in a business model that integrates how products are made, sold, and how relationships with fans are built.
In this lecture, using the HUMAN MADE case alongside examples from other industries, we will organize practical ways of thinking about profit structures that can be applied to your own brand.
投稿者プロフィール
- I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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