Hello. Today, in this fashion business class, I’d like to talk about why Uniqlo looks inexpensive yet consistently generates solid profits.
In today’s apparel market, rising production costs, higher labor expenses, and intense discount competition make it difficult to retain profits simply by increasing sales. That is exactly why the key perspective is not sales, but operating profit.
Uniqlo is a representative example of a company that generates profit through systems, not by relying on trends. This way of thinking can be applied not only by large corporations, but also by small brands and individual labels. Today, we will break down where and how Uniqlo creates operating profit, and organize these ideas in a way that allows you to clearly imagine how they could be applied to your own brand.
投稿者プロフィール
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国内外のファッション業界で30年以上にわたり実績を積んできた、アドバイザー兼講師です。商品企画から販売戦略、ブランド構築まで、現場で培った実践的なノウハウを強みに、中小規模ブランドの売上向上や経営課題の解決を支援してきました。クライアントの成果を何よりの喜びとし、現実的で再現性のある提案を大切にしています。ブランドの成長や事業改善にお悩みの方は、ぜひお気軽にご相談ください。アパレル業界の持続的な発展に貢献したいと考えています。
I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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