原材料高や日中対立といった外部リスクが渦巻く中、なぜユニクロは過去最高益を叩き出し、セブンは停滞から抜け出せたのでしょうか。売上は「市場の支持」ですが、営業利益は「経営の知恵」の結晶です。流行に左右されやすいファッションビジネスにおいて、値引きに頼らず、いかに「正価」で利益を残すか。この3社の意思決定には、皆さんのブランドが明日から取り組むべきヒントが詰まっています。一緒に紐解いていきましょう。
投稿者プロフィール

- I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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