第36回 バーガーキングのSNS戦略[Podcast(ポッドキャスト)]

《バーガーキングの SNS 戦略》

アメリカ発のバーガチェーン
日本国内の店舗数が 3 倍に急騰
客層が Z 世代が多い 顧客の声:お腹いっぱいに食べたい時はマックよりバーガーキング 「初売り」キャンペーン

来店のきっかけは SNS

バーガーキング店舗数推移
日本国内の店舗数は 4 年半で約3倍に成⻑、売上も 4 年間連続で約 30%伸びている。

投稿者プロフィール

EIC Mr.S
EIC Mr.S
I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.

EIC Mr.S

I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.

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