Recently, we’ve seen a sharp increase in the price of vegetables, particularly cabbage. This is due to a complex combination of factors, including unfavorable weather conditions, rising production costs, and changes in distribution systems.
However, instead of viewing this as solely an agricultural issue, let’s consider it from the perspectives of “responding to price fluctuations,” “building relationships with customers,” and “creating added value.” By doing so, we can uncover valuable lessons applicable to the apparel industry.
Apparel companies face similar challenges, such as fluctuating material prices, supply chain disruptions, and maintaining brand value.
So, let’s delve into the key points we can learn from the vegetable industry and how they can be applied to the apparel business.
投稿者プロフィール
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国内外のファッション業界で30年以上にわたり実績を積んできた、アドバイザー兼講師です。商品企画から販売戦略、ブランド構築まで、現場で培った実践的なノウハウを強みに、中小規模ブランドの売上向上や経営課題の解決を支援してきました。クライアントの成果を何よりの喜びとし、現実的で再現性のある提案を大切にしています。ブランドの成長や事業改善にお悩みの方は、ぜひお気軽にご相談ください。アパレル業界の持続的な発展に貢献したいと考えています。
I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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