本日は「紳士服市場の変革と新戦略」というテーマでお話しします。新型コロナウイルスの影響を受け、日本の紳士服市場は大きな変化を迎えています。総務省の家計調査によれば、2019年には一世帯あたり4716円だったスーツ購入額が、2022年には約3000円と3割減少しました。このような市場縮小に対応するため、紳士服大手企業がレディースファッションに力を入れる戦略を打ち出しています。
投稿者プロフィール
- I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
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