How Fashion Brands Make Profit

VIGORMAN《レゲエ》

by EIC Mr.S · 2024-06-16

Mr.Thanks

VIGORMAN（ビガーマン、1998年1月10日 – )は、日本のレゲエDJである。変態紳士クラブのメンバー。本名は北浦翔暉。

沿革
大阪府堺市北野田出身

アイキャッチ画像を設定2018年1月31日、ミニアルバム『DANK NOVA』をリリース。2017年の年末には『大人が言う』を先行配信していた。
2019年8月28日、『Diamond』のMVを公開。
2019年8月30日、1stアルバム『SOLIPSISM』をリリース]。
2019年9月14日、『 I Remember (Prod.BACHLOGIC)』のMVを公開。XLARGE(R)とコラボし、ビデオ内でXLARGE(R)とSTARTER BLACK LABELのコラボレーションアイテムが披露された]。
2020年11月20日、1st EP『ROKUDENASHI』を配信リリース。11月13日にはリード曲『ろくでなしの唄』を先行配信。
2021年1月15日、『Woh!! （Prod.Dr.BEATZ）』のMVを公開]。
2021年2月14日、『Serotonin』のMVを公開。
2023年4月13日、大麻取締法違反（営利目的所持）の疑いで愛知県警に逮捕された[2][20]。同年8月18日、名古屋地裁から大麻取締法違反（所持）の罪で懲役2年、執行猶予4年の判決を言い渡された。

投稿者プロフィール

EIC Mr.S

I was born in Kobe and entered the apparel industry in 1986. At that time, Japan’s fashion industry was experiencing rapid growth. It was a booming market where products would sell almost as soon as they were made.

However, in 1991, the economic bubble burst. The industry, which had been thriving, suddenly entered a very difficult period.

“Why aren’t products selling?”
“How can a brand survive?”

While searching for answers to these questions, I continued working in sales, merchandise planning, and business development.

Later, I took on the challenge of overseas business. I was entrusted with management responsibilities in Taiwan and Hong Kong, where I expanded operations in the Asian market.

But overseas, Japan’s successful business models did not work. The climate, body types, and culture were all different.

Products, organizations, and sales methods all had to be rebuilt from scratch.

I experienced many failures. However, those experiences taught me the true essence of the fashion business.

That is:

“It is not sales that determine success, but the system behind the brand.”

Today, I support companies as a management consultant while also teaching students as a lecturer at a vocational school.

Why do I teach?

Because I want to pass on what I have learned through experience to the next generation.

I want to help improve the apparel industry, even if only a little.

With that belief, I continue to dedicate myself to the fashion business today.

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投稿者アーカイブ

EIC Mr.S

I was born in Kobe and entered the apparel industry in 1986. At that time, Japan’s fashion industry was experiencing rapid growth. It was a booming market where products would sell almost as soon as they were made. However, in 1991, the economic bubble burst. The industry, which had been thriving, suddenly entered a very difficult period. “Why aren’t products selling?” “How can a brand survive?” While searching for answers to these questions, I continued working in sales, merchandise planning, and business development. Later, I took on the challenge of overseas business. I was entrusted with management responsibilities in Taiwan and Hong Kong, where I expanded operations in the Asian market. But overseas, Japan’s successful business models did not work. The climate, body types, and culture were all different. Products, organizations, and sales methods all had to be rebuilt from scratch. I experienced many failures. However, those experiences taught me the true essence of the fashion business. That is: “It is not sales that determine success, but the system behind the brand.” Today, I support companies as a management consultant while also teaching students as a lecturer at a vocational school. Why do I teach? Because I want to pass on what I have learned through experience to the next generation. I want to help improve the apparel industry, even if only a little. With that belief, I continue to dedicate myself to the fashion business today.

Profile

Mr. Thank’s 桑克斯老师

“Thank’s Sensei’s Fashion Business Class”

Thanks Sensei was born in Kobe, Japan. He entered the apparel industry in 1986 and gained hands-on experience in brand management and business development while working in sales, business planning, and merchandise planning (MD). He experienced the market downturn following the collapse of Japan’s economic bubble and the structural changes in the industry, overcoming one of the most turbulent periods in the Japanese fashion business on the front lines.

Later, he took on the challenge of international business, leading retail expansion in Taiwan and Hong Kong. By developing products and building organizations suited to local markets and cultures, he successfully achieved business growth in the Asian market.

He is now independent and works as a management consultant, supporting companies in developing growth strategies. At the same time, he is also dedicated to nurturing the next generation as a lecturer at a vocational school.