Mr.Thanks
「競合＝同じ業界のブランド」って、思い込んでいませんか？実は、その考えが、アパレルビジネスの失敗を招く落とし穴なんです。ZARAや、GUだけがライバルじゃない。いま、顧客が、比較しているのは動画配信サービスかもしれないし、旅行かもしれない。今回は、競合の定義を間違えるとどうなるか、そして“見えない競合”に勝つためのヒントを、アパレル業界の視点でお話しします。
投稿者プロフィール
- I am an advisor and lecturer with over 30 years of experience in the fashion industry, both in Japan and internationally. Leveraging practical, hands-on expertise gained in the field—from product planning and sales strategy to brand building—I support small and mid-sized brands in increasing revenue and solving management challenges. Achieving tangible results for my clients is my greatest motivation, and I focus on providing realistic, actionable, and repeatable solutions. If you are facing challenges in growing your brand or improving your business performance, please feel free to reach out. I am committed to contributing to the sustainable development of the apparel industry.
最新の投稿
- 2026-03-05English＃1268 “Human-Made Profit Strategy” — A Japan-Born Brand That Earns Worldwide
- 2026-03-04English＃1267“Mental Performance (Menpa)” Designing decision-free systems that protect profit
- 2026-03-01How Fashion Brands Make Profit＃1258｢ユニクロ式利益構造｣粗利率で勝つ経営設計
- 2026-03-01How Fashion Brands Make Profit#1258 《优衣库式利润结构》 以毛利率取胜的经营设计
